The Amazon Fire TV Stick is the UK's most popular streaming device. This guide covers every important aspect of the Fire TV Stick range — from choosing a model to setup and streaming.
What Is the Amazon Fire TV Stick?
The Amazon Fire TV Stick is a compact streaming device that plugs into your TV's HDMI port. Connected to your home Wi-Fi, it provides access to thousands of streaming apps, live TV services, and on-demand content. Amazon makes several models in the range, from basic HD models to premium 4K devices.
For a thorough explanation, see our complete guide to what a Firestick is.
Current UK Models
| Model | Resolution | Price (with IPTV) | Best For |
|---|---|---|---|
| Fire TV Stick HD (2026) | Full HD 1080p | From £99.99 | Budget streaming |
| Fire TV Stick HD (Newest Gen) | Full HD 1080p | From £120.00 | Improved HD |
| Fire TV Stick 4K Plus | 4K Ultra HD | From £139.99 | 4K TVs |
| Fire TV Stick 4K Max (2nd Gen) | 4K Ultra HD | From £159.99 | Premium 4K |
| Fire TV Cube (3rd Gen) | 4K Ultra HD | From £259.99 | Home cinema |
Prices shown include a 1-Year IPTV subscription from FirestickHub. For model details, see our Fire TV Stick models guide.
What You Need
- A TV with an HDMI port (smart TV or standard TV)
- Home Wi-Fi broadband
- An Amazon account (free)
- A mains power socket
Setting It Up
Setup takes around 15 minutes. Plug the Firestick into HDMI, connect power, turn on the TV and select the HDMI input, then follow the on-screen guide to connect Wi-Fi and sign in to Amazon. For full instructions, see our Firestick setup guide.
Fire TV vs Firestick — Same Thing?
"Fire TV Stick" and "Firestick" refer to the same product. "Fire TV" is the broader platform name — it also includes the Fire TV Cube. When people say "Firestick" they typically mean any Amazon Fire TV streaming stick. For a comparison of Stick vs Cube, see our Fire TV Stick vs Cube guide.
Where to Buy in the UK
Available from Amazon directly, Argos, Currys, John Lewis, and from FirestickHub — which includes a 1-Year IPTV subscription bundled with the device. See our guide to where to buy a Firestick.
Get an Amazon Fire TV Stick with IPTV Included
FirestickHub packages include a Fire TV Stick and 1-Year IPTV subscription. 25,000+ channels from day one.
Shop Firestick PackagesFrequently Asked Questions
A streaming device that plugs into your TV's HDMI port and runs Amazon's Fire TV platform, giving access to thousands of streaming apps and services.
Fire TV is the platform name used by Amazon. Fire TV Stick (often called Firestick) is the specific stick-shaped device product. Fire TV Cube is a separate box-shaped product.
Yes — all major models are available in the UK via Amazon, major retailers, and FirestickHub.